Details

College Sports Inc.

How Commercialism Influences Intercollegiate Athletics
SpringerBriefs in Economics

von: Frank P. Jozsa Jr.
53,49 €
Verlag:	Springer
Format:	PDF
Veröffentl.:	24.10.2012
ISBN/EAN:	9781461449690
Sprache:	englisch
Anzahl Seiten:	119

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Beschreibungen

Titelbeschreibung

For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns and thus obtain a portion of revenue for their sports programs from local, regional and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education.

Inhaltsverzeichnis

Foreword.- Preface.- Acknowledgements.- Chapter 1: Introduction.- Chapter 2: Intercollegiate Athletics.- Chapter 3: Sports Finance.- Chapter 4: Coaches Compensation.- Chapter 5: Student-Athletes Environment.- Chapter 6: Campus Facilities.- Chapter 7: College Sports Business.- Chapter 8: Conclusion.- Appendix.- Bibliography.

Sonderbeitrag

Investigates current developments, problems, and reforms associated with sports programs of schools in higher education Emphasizes how some schools reallocated their resources to compete athletically and to expand, market, and operate their major and minor sports Examines how colleges and universities can increase their revenue base and inform their athletic directors, coaches, and student-athletes about potential issues with commercialism Includes supplementary material: sn.pub/extras